Racist Names and Logos: A Sports Post

scomedy / Foter.com / CC BY-ND

scomedy / Foter.com / CC BY-ND

When does getting with the times trump tradition?  For some sports teams, apparently not anytime soon.

If it isn’t a name like Redskins or Braves, then it’s an image of a Native American as a face that’s half nose and completely red.

PositivelyCleveland / Family Photos / CC BY-SA

The culprits of using disparaging names and logos are the Washington Redskins, the Atlanta Braves, Chicago Blackhawks, and the Cleveland Indians.  Although the Indians, of the four, are the team with the least offensive name, they use the most offensive logo.

In an article I read on CSBSPORTS.com, “PR purge exacerbates Redskins’ offensive nickname,” by Will Brinson, a senior blogger, the Redskins’ recent attempt to sugarcoat their namesake was examined.  In an effort to justify the use of the name Redskins, the team has cited 75 different high school teams that use the name for their football team.  “The Redskins, apparently pleased with the public reaction from their first piece on their offensive nickname, released a second item on the team’s official blog entitled “Lamar High School: ‘Once a Redskin, Always a Redskin,” writes Brinson.

I say, shame on all of you. Shame on the Redskins. Shame on the high school teams that named their football team after this professional football team. Shame on the Braves, Blackhawks and the Indians.

While these names may have been acceptable in the past, they are still offensive and times have changed. It’s time for these teams to consider re-branding.  As Brinson points out, it is not like people will stop watching their favorite team just because the team has decided to become conscious of how awful their name or logo is.

I would go as far as to say, that for the die-hard fans that would cherish older merchandise like someone who collects Nazi memorabilia, the price of their collection would probably go up. It’s win-win, right?

Who knows? Re-branding could wash the bad taste out of the mouths of those who don’t care for such blatant racism, and then maybe they would start rooting for their local team.

Maybe a parody is in order.  Maybe someone should create a team called “Whitees” and the mascot could be Honey Boo Boo.  Just sayin’…

lwpkommunikacio / Foter.com / CC BY

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